PASSION FOR PLANTS

GROWING SINCE 1953

The city of Pistoia is recognized worldwide as the “Capital of plants”: its plants are much more vigorous, stronger by nature and of the highest quality. In this area, with its unique microclimate, the art of gardening and plant cultivation have been developed over the centuries. In 1953 Lidiano Zelari began the traditional activity of horticulture in the small company founded by his father Nello

Today Zelari Piante covers 80 hectares of traditional nursery production and plants in containers and exports its production throughout Europe and Asia.

For now four generations the Zelari family has been working with the same passion and commitment, handing down the ancient tradition, combined with the best innovative technologies in continuous progress.

A growth in constant evolution to meet all the production requirements that fits into the current context of sustainability.

A professional team at the service of every single customer. To modulate the offer according to every specific need: a win-win relationship based on strong values of trust, respect and transparency.

ZELARI’S FIGURES

ESTABLISHED
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HECTARES OF PRODUCTION
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DESTINATION COUNTRIES
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EXPORTING SINCE
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LINES
 
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MAIN MARKETS*
1 UK (over 50% of our turnover) with a capillary penetration throughout the Country
2 France/Benelux in collaboration with the leading brands of the main Garden Center central buying chains and groups (35% of our turnover)
3 Italy 10% with our plants keypoints in the most important projects at national level
Zelari Piante is today a company of reference for European markets.

*Zelari concentrates its export in these three key markets, but has also been able to cross the EU’s borders by exporting to Macedonia, Montenegro, Crimea, Poland, Jordan, Algeria, Kazakhstan, Azerbaijan, Japan.