The city of Pistoia is recognized worldwide as the “Capital of plants”: its plants are much more vigorous, stronger by nature and of the highest quality. In this area, with its unique microclimate, the art of gardening and plant cultivation have been developed over the centuries. In 1953 Lidiano Zelari began the traditional activity of horticulture in the small company founded by his father Nello
For now four generations the Zelari family has been working with the same passion and commitment, handing down the ancient tradition, combined with the best innovative technologies in continuous progress.
A professional team at the service of every single customer. To modulate the offer according to every specific need: a win-win relationship based on strong values of trust, respect and transparency.
*Zelari concentrates its export in these three key markets, but has also been able to cross the EU’s borders by exporting to Macedonia, Montenegro, Crimea, Poland, Jordan, Algeria, Kazakhstan, Azerbaijan, Japan.
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